Instagram Guides 101
Instagram recently introduced a new feature for sharing curated, scrollable content: Instagram Guides!
This new format allows for users to have an easier way to share and consume HELPFUL tips and recommendations in an EASY format.
Instagram Guides were introduced to offer users a brand new way to share and consume content on Instagram. These new guides allow you to follow a CURATED flow of posts with commentary, providing you with the best recommendations, guides and tips.
In the beginning, Instagram initially enabled the Guides feature for select health and wellness advocates in an effort to provide resources for those struggling due to the current global pandemic. Now, this feature is being rolled out to ALL users.
Stay tuned if you don’t have it yet, it’s coming your way soon!
Creating Your Own Instagram Guide
To start creating your very own Instagram Guide, tap the plus icon on the top-right of your profile page and select ‘guide.’
There are 3 different types of Guide formats to select from:
Places: Recommendations for places in your city and beyond
Products: Recommendations of your favourite products
Posts: Recommendations of created or saved posts
From there, the options are endless! Instagram Guides offer a very VERSATILE way to offer these recommendations and advice. You can create custom headlines and commentary and post in any type of format!
The ‘Products’ type of Guide is perfect for those with an Instagram Shop! This offers those a space for adding extra context or commentary to their shoppable products on Instagram.
How to Find Instagram Guides
In order to actually access Instagram Guide, go on a user’s profile and select the new Guides icon from the feed tab. This will lead you to see all of the Guides that a creator has shared, very similar to how the IGTV tab functions!
Hot tip: Guides can also be shared to Instagram Stories or with other users by tapping the paper plane icon! This is a great way to get recommendations out there for your business.
Instagram Guides are an EVOLUTIONARY new way to curate and consume content throughout Instagram and will create big opportunities for recommendations and e-commerce on the app.
What do you think of this new feature? We would love to hear from you! Or, if you are looking for more info or tips on the new Instagram Guides feature, hit us up!
XX
Bonne Media