Holiday Marketing 101 - How to Stand Out on Social Media this Season
Between Black Friday, Cyber Monday and everything in between, the holiday season is HUGE for an e-commerce business, especially in 2020 and our new normal.
Are you ready to get in the holiday spirit? Check out these 4 ideas to get you creative with your holiday marketing ideas!
Holiday Giveaways
Running a holiday-themed giveaway is a great way to boost your brand’s awareness, promote your business, and increase your followers.
The key to holiday giveaways is PLANNING. To optimize success with your giveaway, begin with defining the purpose and overall goals of your giveaway before you dive in.
If your giveaway is surrounding a new product or service launch for your business, tie your giveaway to larger marketing goals in order to raise awareness of the new business venture!
If your giveaway goal is to just increase awareness around your brand or to increase your followers, go for it! Get your audience to like your page, share the giveaway post and tag a friend - the ULTIMATE way to get your name out there! Just pick a deadline to enter and you’re set!
Hot tip: When doing giveaways, it is important to be consistent and to ensure you draw for the giveaway winner on time.
Give Back to Those in Need
The holidays are SO much more than consumption and focusing on growing your business - they are about giving back.
In reality, a lot of people don’t need special discount codes or products, they just want to know that your business is aligning with GOOD, true values.
You can pair up with a local charity or organization and benefit from showing your values in action. This is something that your audience will truly care about.
It has been shown that over 33% of consumers are now choosing to purchase from brands they believe are doing social good. Consumers are now more likely to switch to a cause branded product rather than a company that doesn’t show they care.
Here are some examples of ways you can give back this holiday season:
Donate a certain percentage of profits to a local charity
Use the new donation sticker option available on Instagram Stories
Help spread the word about charities and organizations that are doing good for the Christmas season
At the end of the day, it’s all about keeping your audience INFORMED and INSPIRED about the work that you’re doing to make the world a better place.
Share Free Resources
The holiday season presents a huge opportunity to gain more TRACTION with your audience!
A great tactic to gain traction is to offer a free downloadable resource to gather email addresses. Once you have these email addresses, you can use them to send out value-packed monthly newsletters that help drive your business!
When creating these downloadable resources, you want to ensure that you think about your ideal target customer or client. Think about something your followers wouldn’t think twice about signing up for, for example...
A free course
A free tutorial - hair, makeup, skincare
Free samples
Exclusive offers for subscribers
Get Creative
The holidays are a fun time of year where you can really get creative and totally change up the overall MOOD and VIBE of your business page’s profile.
Spice things up! You don’t want to completely lose track of the overall aesthetic of your page, but changing up your mood and colours is an easy way to get you and your audience into the holiday spirit!
Create a holiday mood board - change up your brand’s colour scheme, font and photos to align with a Christmassy feel, an easy way to “dress up” your brand for the holidays.
The holiday’s are one of the most COMPETITIVE times of the year for business so it’s important to stay UNIQUE and think outside the box. Post plenty of videos of yourself or your staff to show your interest in the business, and to also show relatability.
Holiday marketing campaigns don’t have to be complicated and they offer great benefits to your business! Looking to get some guidance for the upcoming holiday season? During the months of November and December Bonne Media is offering a holiday marketing package! Reach out!
XX
Bonne Media