Why Your Biz Needs an Email List

Now you might think that Instagram is all the rage these days and you should be entirely focused on that, but hold up and answer this quick question: does Instagram own your content or do you?

Incase you weren’t sure, anything that you put out into the world that isn’t on a platform that you solely own is totally out of your control. You do not own your followers, following number or even content that you choose to share on that platform.

Email marketing is often a step that people miss or skip thinking it doesn’t generate much impact anyways. Wrong, try again. It’s actually one of the most underrated but important marketing aspects of your business. You own it, you control it - including your following.

So many people seem to get distracted by all of the shiny, flashy, unicorn things that social media is all about, but newsflash - you don’t own social media. You don’t own Instagram or Facebook and any content that you put into the world onto those platforms, you no longer own or control. Wow. Read that again.

To be the most successful at converting your loyal fans to loyal customers, we recommend approaching your email marketing strategy with service at the top of mind. Your email list is where you can serve your most loyal fans with exclusive VIP content that adds so much extra value for just them. By serving them 80% of the time, you are priming them to want to buy from you because you have established the “like, love, trust” factor and they already have a strong connection with you.

Trust us, your email list is full of your raving fans. To get more raving fans you have to create value that is SO good, they are willing to go through all of the steps to exchange their email address for it.

We love the idea of starting before you’re ready (you never will really be) and an email list is a perfect example of this. You can totally start building your email list before you even have a website or any other fancy business collaterals. All you need is a landing page for your followers to submit their email address and voila!

Now if you’re reading this and aren’t yet building your email list or implementing email marketing strategies into growing your business, don’t worry - it’s not too late! We’d love to connect to support you with this or answer any questions you may have! And if you have any specific email marketing techniques that you’ve seen big results from, let us know in the comments below!

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Bonne Media