The power of connection

I think we can all agree that Instagram is a powerful social tool, right? Those who use Instagram - we’ll call them Instagrammers - have a strong connection and relationship with the Instagram platform because it offers a space where people of all ages from around the world get to express how they see the world around them.

So, we know that Instagram is a powerful platform, but why is this important for your brand and for your marketing?

People of all ages use Instagram

Did you know that people of all generations are using Instagram multiple times a day? As marketers, we have so many opportunities to reach potential customers across all ages, because Instagram isn’t limited by an age demographic. With the decrease of TV watching, comes an opportunity to get ads in front of Instagrammers, so that they’re still seeing your ad.

Instagrammers are eager to connect with your company/brand

66% of Instagrammers enjoy using the app because it allows them to connect with their favourite companies and brands. This is why it’s so important for your brand to be on Instagram and to be connecting with your audience daily! It may seem like a daunting task but Instagram makes it a little easier for brands because of the tools!

Instagram has a variety of tools

Instagram has a variety of different tools that make it easier to connect with your audience. Live videos, stories, ads, sponsored posts, an amazing messaging app built right in, the “swipe up” feature, being able to shop right in the app, the ability to ask questions from your audience, take polls, and save story highlights to your profile. The list seems to be endless and Instagram keeps bringing more tools out and it’s easy to get behind one - or many - of these tools. It’s a great way to experiment and test out to see what works best for your audience.

The growth of Instagram isn’t slowing down

More and more people are hopping on the platform and it doesn’t seem to be slowing down anytime soon. Instagrammers are using the app more than they did even a year ago and anticipate to use it even more in the future.

For these reasons, it is so important to have a digital marketing and engagement strategy in place to connect with your audience over Instagram. Send us a message! We would love to talk this through with you.

— Bonne Media