Top 5 Instagram Trends for 2021

Who’s ready to get ahead of all the Instagram design trends for 2021?

 I know we are!

From fonts to collages, we are diving DEEP into the hottest visual themes for the upcoming year.

Are you ready to ELEVATE your Instagram AESTHETIC this coming year? We’ve got you covered with all the tips and tricks into applying these new trends to your social strategy!

Trend #1: Moodboard Collages

Collage designs have recently resurfaced on Instagram. We LOVE a good moodboard. This design trend can work with any picture, font, or texture, making it VERSATILE and FUN to experiment with.

This trend seems like it will go even further in 2021, with homemade cut and paste scrapbooks that showcase a mix of photos, fonts and textures all in one post! 

Hand drawn lines, annotations and lines of text are also on the rise in the Instagram world.

Hot Tip: Bonne Media loves creating mood boards to showcase clients’ overall vibe and aesthetic, we can help!

Trend #2: Gritty Gradients

Colour gradients are one of the HOTTEST Instagram trends right now, and they are only going to get bigger in 2021. 

A gradient is a smooth colour transition that is mostly used to fill a background or space.

Into 2021 the gradient trend is going to be moving towards a grittier application, also being paired with elements of distortion or noise. 

Using colour gradients can create an overall mood that is eye-catching, fresh, and most importantly, MEMORABLE.

Trend #3: The Rising of Reels

It’s no secret that Instagram Reels are currently one of the hottest trends in the social media world right now. 

What does this mean for the Instagram aesthetic? Things are about to get a whole lot more CREATIVE. Instagram Reels are fast, fun and engaging ways to catch the attention of your audience.

In terms of visual aesthetic, you can film reels with any filter from Instagram’s library. For those concerned about disrupting a perfectly curated Instagram grid aesthetic - we got you! You can add a CUSTOM cover photo before you publish.

The main focus of reels is to create ENGAGING content that perfectly CAPTURES your audience’s attention.

Trend #4: Visual Brand Storytelling

In the upcoming 2021 year, your brand’s Instagram profile is just as important as your website!

Instagram is growing more and more each year, and now more than ever potential customers are using the Instagram app to search for brands and businesses rather than Google.

First impressions are IMPORTANT!

This is why so many brands are investing in their VISUAL STORYTELLING and BRANDING on Instagram. 

Want to get into this trend? Take a look at your profile image, Instagram Stories Highlights covers, and the top 10 posts on your feed, are they all working together to tell a CLEAR and CONSISTENT story about your business brand?

If it doesn’t, you may just be missing out on an opportunity to convert visitors into followers, and then followers into CUSTOMERS!

Trend #5: The No-Edit Edit

Say goodbye to the days of harsh editing and strong saturation! The ‘no edit-edit’ is a trend that everyone is LUSTING over in 2021.

Slight tweaks, a tiny hint of colour change, and no more unrealistic edits. 

Think MINIMALISM. The minimal edit trend is going hand in hand with the rise of AUTHENTIC content on Instagram. Tons of brands and businesses are getting on board with this trend and are showcasing a more honest, vulnerable side to their brand. 

Show the good, the bad and the struggles along with the wins and successes, and your brand will automatically be more relatable and real for your audience.

We don’t know about you but we are certainly looking forward to 2021! If you are looking for help crushing your new year goals and perfecting your Instagram game, fill out the contact us form to get in touch!

XX

Bonne Media